Global Superfoods Market to Reach $204.6 Billion Value by 2025

The growing need for natural, nutrient-rich meals containing vitamins and essential minerals, along with the food innovations and changing lifestyle has increased global demand for superfoods. According to research, the entire superfood market is expected to grow at a CAGR of 5.9% in the following years, and reach a $204.6 billion value by 2025.

North America Generates nearly 40 Percent of Global Superfood Market Revenue

In 2018, the global superfoods market reached $137 billion value and continued expanding during the next twelve months. This year it reached $145 billion value.

Compared by the region, North America is the leading superfood market in the world, generating nearly 40 percent of global revenue. In 2018, the U.S. superfoods market was valued $43.84 billion, and according to the latest data, it will reach $65.18 billion worth by 2025.

Europe also accounts for a significant share in the global superfood market, with Germany and the United Kingdom as the leading countries. The rising importance of fiber-fortified products in these countries, along with the government campaigns, have increased consumers’ awareness about superfood health benefits. The recent surveys indicate these circumstances will continue to boost the market growth in the following years.

Fruits and Beverages Hold the Most Significant Part of Superfood Market Share

Based on the type of food, the superfood market is segmented into fruits, vegetables, grains and seeds, herbs and roots, and others. The 2018 data showed that the fruits segment accounted for nearly 30% revenue share of the overall market. The benefits of fruits, like fewer chances of nutrient degradation and spoilage, make them a lucrative choice for consumers across the globe. This segment of the superfood market generated $13.8 billion in revenue in 2018 in the United States only and is expected to grow to $19.6 billion in value in 2025.

However, the grains and seeds segment is projected to witness the highest CAGR of 6.8% in the following years. The statistics show they are also the second most purchased superfood in the U.S. market, expected to reach $15 billion in revenue by 2025.

Based on the type of intake, the superfoods market is equally divided into snacks, beverages, bakery and confectionery, and other products. As a relatively new application for superfoods, beverages held 28.4% of the global market revenue share in 2018 and are expected to grow in the following years.