With more and more consumers becoming aware of its overall health benefits, the ketogenic diet has grown into one of the most popular diet plans over the years. According to DrJohn.org research, the global ketogenic diet market is expected to grow at a CAGR of 5.5% and reach a $15.6 billion value by 2027.
North America Holds the Largest Share of Global Keto Diet Market
In 2018, the global ketogenic diet market reached $9.6 billion in value. The expanding trend continued in 2019 with a 4.27% year-on-year growth rate. The 2019 data show that North America generates the most significant share of the global keto diet market revenue.
The rise of the ketogenic diet market in North America is primarily a result of the growing consumer awareness related to obesity and health issues. The recent surveys showed that besides the easy availability of keto-friendly products and the wide offer on the market, the consumers in the US and Canada have also started to adopt active diet habits to lose weight. At the same time, North American keto diet companies are constantly improving the quality of their products to fully accommodate the customers’ demands.
With the increasing number of consumers interested in keto-friendly products, Europe is the second-largest keto diet market in the world. According to the surveys, Europe is expected to generate 32% of the global keto diet market growth in the years to come.
Beverage Products Generate the Most Significant Market Revenue
One of the key drivers for the rapid global keto diet market growth is the increasing availability of keto products across different distribution formats. The 2019 surveys show that drink products are generating the most substantial part of the overall market revenue.
The low-carb and high-fat keto beverages are developed to help accelerate the metabolic state of ketosis, which improves the body’s efficiency while burning fat for energy. Today, the global ketogenic dieters are offered with an increasing number of new beverage products. Almond butter in to-go pouches, medium-chain triglycerides oil, nutritional drinks, and bone broth with keto-specific packaging are some of the most popular products on that list. Other significant revenue streams on the market are keto-friendly supplements and meals, sauces and condiments, sweeteners and dark chocolate.